We launched Stephen Curry's new signature shoe – Curry 3 – with an event and pop-up store in San Francisco. Working closely with Champs Sports and Under Armour, we brought #CurryOps to life with a 3-on-3 basketball tournament, 360° photo booth, barbers, and a mural wall by Bay Area artists, Illuminaries. #CurryOps drew Bay Area natives, who enjoyed a day of basketball fun and to cheer Stephen Curry and the Warriors on for the new NBA season.

🎥 Commercial shoot for @underarmour 😜↔️🏀 #CurryOps #Curry3 #Armoury #SC30

A video posted by JP Gacula (@ju5tinpaul) on