JBL - Batting Practice
Sound can take you anywhere. In “Batting Practice”, we used sound to transport MLB All-Star Aaron Judge back to his biggest moments. We created custom headphones that played evocative soundbites, and paired them with baseball bats with artwork depicting those moments. The combination brought him back to the highs, the lows, and hit home the power of sound.
Director: Eric Ryan Anderson / GCD: Matt Comer
Creatives: Eugene Gao, Ben Howard, Manuel Garcia, Eric Sedeno / Producer: Philinese Kirkwood
Editor: Matt Dunne / Color: Seth Ricart
Sound Mix: One Thousand Birds