MTA - LANTERN
For the blind, navigating the subway is problematic. To help them, we turned their smartphones into a audible guide that directs them to their destination quickly and safely.
Featured on New York Festivals, Art Directors Club, Communication Arts, Clio Awards, Mobius Awards, Project Isaac, Future Lions Shortlist, PSFK, Busan International Advertising Festival Bronze, Trend Hunter, AgencySpy, Creativity Online, Adeevee, Merca 2.0
CW: Eugene Gao / AD: Carlo Clerici