NIKE - Rise Grind Shine Again

It takes relentless dedication and unwavering commitment to be one of basketball’s best.  This film depicts the hard work that Kevin Durant has put in throughout his life to become a two time NBA champion: waking up, working out, practicing, performing at a high level in games and doing it again, day after day. 

 
 

Credits

Group Creative Director: Andy Ferguson
Creative Directors: Geoff Proud. Eduardo Petersen
Copywriter: Eugene Gao
Art Director: Ben Howard
Producer : Kristen Cooler
Editorial Company: Lost Planet
Editor: Mike Sobo
Graphic House: Black Hole
Sound Mix: Heard City
Color Grade House: Company 3
Colorist: Kath Raisch
Music: Future Perfect
Composer: Victor Magro