In 2016, Paul Marcerelli – the "Can you hear me now?" guy – switched from Verizon to Sprint. People loved it. So, to encourage New Yorkers to switch to Sprint, we created an outdoor campaign channeling a classic New Yorker trait: They know a hustle when they see one.

We shot Paul in front of renowned city hustles – Times Square, a pedicab, and a bodega ATM, and paired it with cheeky headlines to remind savvy New Yorkers not to “get hustled” into paying double for a 1% difference in network reliability. The campaign featured on digital and out-of-home ads in high impact locations such as Madison Square Garden, Bryant Park, Port Authority and Barclays Center.