ESTETICA BEAUTY - THE WAX-OFF COUPON
To promote a Brazilian waxing salon in Tokyo, we created posters with a discount coupon designed to look like hair – inviting passersby to 'wax' it off and redeem in the salon.
Featured on Communication Arts, AdStars, Campaign Brief Asia, Ads of the World, Adeevee, Design Taxi, Advertolog, Coloribus, Adofdamonth, Best Ads on TV
Produced at Ogilvy & Mather Japan, Tokyo
CW: Eugene Gao, Federico Garcia / AD: Yousuke Ozawa / CD: Federico Garcia