Volvo | Summer Safely
During the early days of the pandemic, driving became the easiest, and safest way to travel.
To find a way in for Volvo’s summer sales event, we leaned into what they were famous for—safety. We wanted to encourage people to get back on the road in the safest cars out there. And, to summer safely.
We launched the Summer Safely campaign with :30 TV spots, whetting people’s appetite to get back on the road, safely.
:15s touting the advanced safety features were also created to beef up our messaging across online and social.
(This one’s my favorite.)
And what’s a campaign without the meat and potatoes? We created a social series with little tips on how to summer safely, as well as hardworking ads on social platforms like Instagram, Pinterest, and Reddit.
Elsewhere, we amplified our message on Spotify, as well as other audio platforms.
Credits
CCO: Justine Armour
ECDs: Tristan Kincaid, Qian Qian
ACD: Ben Peppernell, Gemma Slack
Senior Creatives: Ben Howard, Eugene Gao
Producer: Elizabeth Auwaerter
Editorial: Uppercut
Color: CO3
Mix: Gramercy Park Studios